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Have you thought about using internet video marketing to increase web site traffic? Internet video marketing is a very trendy form of web advertising right now and many companies are using a combination of search engine optimization and internet video marketing to increase traffic and increase their customer base. These days customers want more than just a slick ad.

If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimization on your site to makes sure that your site gets shown on the front page of the search engine results pages and you might want consider buying some paid search web advertising too but once you have lured customers onto your site pitch your product with some new internet video marketing.

Information videos are a big hit on the web, so post a short information video about your product or show someone using your product or you can even post someone giving a video review of your product. With sites out there like YouTube you don’t even have to host the video on your site. Using YouTube is a fabulous and free way to start an Internet video marketing campaign that can be more effective than any other type of web advertising to increase web site traffic because YouTube videos are so easy to share with people. If you post a funny or unique video related to your product the people who see that video and like it can instantly post it on their own websites or their profiles on sites like Facebook and MySpace that are seen by millions of people everyday. They can also email it to friends and family and submit it to sites like Digg or Current where thousands more people will see it.

Internet video marketing can increase your web site traffic almost instantly once you post the right video. The best part of video marketing is that except for the cost of producing the video it’s all free. You can increase your web site traffic by thousands all for the cost of the video. And some videos are so low tech they can be made with a small digital camera or even a camera phone. Using an Internet video marketing campaign along with search engine optimization and search engine marketing is the best way to advertise your website and increase your web site traffic. Forget about expensive web advertising that doesn’t work.

You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. A few words of caution though - when you’re producing internet videos don’t make them too high tech or over produced. Keep in mind that some people will be viewing the video on a slow internet connection. Make a video that will load quickly and play fast so that people can view it even if they don’t have a high speed Internet connection or offer two versions of the video with one optimized for high speed connections and one optimized for slower connections.

Before you start an SEO Marketing campaign, go to Terry Stanfield’s site for information on Search Engine Marketing Services and more on Video Ad Marketing.

With traffic soaring on social media sites like Squidoo, it makes good sense to leverage Squidoo, so you can tap into this massive traffic source.

Google absolutely loves Squidoo. I have seen Squidoo lenses rank in the top 10 in Google for many keywords. It’s not hard to imagine that Squidoo lenses rank in the top 10 for thousands or even hundreds of thousands of keywords.

Since lenses are simple to set up and are 100% free, you should Squidoo, and Squidoo often. Lenses take only a few minutes to set up and require zero technical knowledge.

So, what exactly should you do first?

Well, start by creating a comprehensive list of keywords that you want to target. Your long tail keywords (e.g. 3 or more word phrases) will produce the best results, so instead of focusing on general keywords like “golf”, use more specific keywords like “beginners golf tips”.

Your keywords are everything, so take your time and do proper keyword research. This will pay off big time when it comes to generating the traffic you are looking for.

Next, create a lens for each of these keywords. Make sure that you post quality content in the lens otherwise you will sacrifice the quality of the traffic that you can get from the lens.

Do a little research on each of your keywords and then write 500 - 700 words on each keyword topic. Make sure your content is super easy to read and informative. Provide value to the reader.

Then you can mention your product or site within the content of you Squidoo lens. Just don’t overdo it. It is VERY important that readers of your lens get what they came there for.

Squidoo’s motto is “Everyone’s An Expert On Something”, so the point is to apply this for mutual benefit to you and the reader.

You will also want to make sure that you join some Squidoo groups. A Squidoo group is a collection of lenses and people that share interests. So you can get more traffic from people surfing the groups on your subject.

Squidoo groups get a lot of attention from Google and other users on Squidoo. It only takes a few minutes to find some groups that your lens fits into.

Creating an RSS feed for your lenses is also a good idea. The RSS feed will keep fresh content on your lenses and keep you ranking high for longer periods of time. Not only that, but it will boost exposure to your lens. There is a handy tool on Squidoo to help you do this when you set up your lens.

I also suggest that you make good use of the real estate in your bio box. It is there, so put it to use. That is an easy and perfectly legitimate place to tell others about youself, your website, or anything else you want people to know.

Go ahead and create your first lense to get a feel for Squidoo. Then dig in deep by adding more lenses and watch the free traffic roll in!

Want to quickly and easily increase online traffic? Check out Increase Online Traffic Fast for 3 super easy solutions to help you increase online traffic and rankings!

Most beginning online advertisers are very confused about the difference between SERP (”search engine results page”) ads and content network ads. The major search engines blend the two together so well that they seem to be the same thing, unless you really pay attention.

Search engine results pages are what most people think of when talking about pay per click marketing. Ads are displayed based on the search terms used by searchers. When users search for terms that are the same or very similar to keywords you have specified in your account, they appear on the page. Content network sites are non-search engine web sites that display ads either based on the content of the pages or by advertisers that have specifically requesting advertising on the sites.

Web sites join content networks in order to monetize their traffic. They receive a portion of the revenue generated by users clicking on the ads. The amount that can be earned for each click is dependent on advertiser bids, so content network clicks can be just as expensive as SERP clicks for some industries. Clicks in more competitive industries will cost much more to the advertiser, so those clicks will be worth much more to the web site hosting the ad. There is good money to be made in online advertising if you can drive enough traffic to your web site.

It has been my experience that ads on content sites generate far fewer clicks and conversions than ads on search engine results pages. No matter how relevant a web site is to the advertiser, viewers of the site will not be nearly as targeted as a SERP showing search results related to a specific keyword. However, there are some very good reasons for choosing to advertise on a content network:

1. Branding is an important consideration, so you need to get your name as much exposure as possible.

2. You are in a very expensive industry.

3. There is not much search activity for your industry. If noon is searching for what you have, then you need to place your message in front of people who might be interested based on their visitation of a particular web site.

There are usually two ways to get your ads placed on sites in a content network: based on the content of all of the sites in the network, or by specifying particular sites. If you have time to research particular sites, then that might be the best route. However, you can also get good results letting the advertising platform place your ads for you based on site content.

Content network ads may work well for your business, or they may not. The only way to know if content network advertising is a good option for your business is to give it a try. Go conservative at first and carefully monitor your conversions. Content network is generally cheaper than search advertising, so you should be able to stretch your budget out. As with all things, calculate your return on ad spend or cost per conversion for both search and content and go with the one that provides the best performance.

Jerry Work is president of Work Media, LLC, http://workmedia.net, a search engine marketing firm based in Nashville, and author of Scientific Search Engine Marketing: Maximizing Your Pay per Click Return on Investment.

Throughout the depressing news on oil, foreclosures, credit, jobs and stocks; there has been little attention paid to search technology, which is quietly changing our sense of community and the way we do business.

Several trends suggest local search is not just a fad but a tsunami. Each day more and more local searches conducted. Yahoo estimates their local searches have grown by 76% in just 12 months.

This spike in use is partly due to users becoming more skilled at using local search to find exactly what they want. Search logs reveal users are adding more modifiers or attributes to describe more specifically what they want. And they are finding it.

All of this is resulting in a huge fragmentation of the Internet from global to local to niche and hyper-niche. These local niche sites or “tail sites” are popping up to meet consumer demands for more information and direct access to local markets.

Additionally more searches are being done per individual. Yahoo reports their user logs show average user local queries up from eight to twelve per month. These statistics are showing that users are finding what they are locally searching for.

The good news for local businesses is that they can now market in areas outside of their immediate location. The bad news is outside competitors can do the same thing.

Businesses can now create promotional campaigns that can compliment an online experience with an in-store experience; or combine a virtual experience with a real experience. This double barrel approach using both real and virtual appears to be the current hot ticket.

It’s called ROBO: Research Online, Buy Offline and it is the true tsunami. The trends are also showing online research often leads directly to an onsite office or store visit.

On high consideration items like cars, fully 89% of all buyers research online before making their new car purchase.

While only 10% of actual purchases are made online; 90% are still made offline. Still, that 10% represents $500 Billion dollars in sales.

Small retail merchants are also complaining about a reverse threat to their businesses: ROBO Reversed. Customers will come into their stores to see and feel a product and then go home to their computers and buy it cheaper online.

Another growing trend is the coming together of local markets and social networks, like Twitter, Facebook and Youtube.

With a burgeoning presence of smaller and smaller businesses on the web, local business marketing is seeing a rapid shift away from radio, TV and newspaper to local search marketing.

It’s simply a matter of Return on Investment or ROI. Advertising is an investment and increasingly the better returns are coming from search marketing and not traditional media advertising.

This better ROI is because search marketing is an entirely different way of marketing. Advertisers can target a narrower niche market with very appealing promotional campaigns at a fraction of the cost of traditional media.

A major advantage of local search marketing is shortened marketing cycles; the results are known quickly and changes can be made “on the fly.” With traditional marketing, results may not be known for weeks or months.

In the age of the Internet, as the saying goes, “he who hesitates is lost.”

With this new capability to market geocentrically, local search marketing is changing the way we buy and sell. Cars, home and garden, professional services, financial services and insurance, real estate and entertainment are increasingly being found and purchased through search technology.

We all are watching as TV and radio viewing drops, newspapers shrink and telephone directories become obsolete. This same local search technology is now beginning to drive local as well as global marketing.

In the past we chose our friends and business dealings with those we physically knew. Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace.

Jack Deal owns JD Deal Local Search Marketing, Watsonville and Santa Cruz, California 95076 831-457-8806. Related articles, ideas, strategies, tactics and tips can be found at and .

First off you need to ask yourself is how do I promote a website. There are several methods that all work together.

The best way to promote your website is to build your website Google friendly. I know what some of you are asking is what does this mean? Their are no tricks needed to be listed and competing with the big boys online.

The first time I had a website listed above a big company, I almost had a heart attack. I could not believe that I owned a phrase that beat out the company Apple.

Then I got cocky and tried some other things on my site and low and behold, not only did I lose my page 1 position 1 ranking for a keyword phrase, I could not find my listing anywhere 20 pages deep anymore. This is when I troubleshot and tried to realize what had happened.

I then cracked the code and it is now pretty easy for me to tell, once a new website gets indexed, where that website will be listed on Google and how much work I have to put in to get it to climb up the rankings for phrases.

So here is my Top 10 tips for all of you:

1) Get out easy and hire me to build your site. Although that would be the easy way out for you, I will show you what I do to rank highly on search engines.

2) Rebuilding an existing site may have to be done. Starting from scratch may help you and be easier in the long run.

3) Start by picking your main keyword and make it part of your domain name. If you are selling golf clubs and only plan on selling it to customers in your city, make sure your domain name starts something brandable .

You still have the 2 main keywords you will be optimizing your site for. Just make sure whatever product or service you are selling is in the domain name.

4) Do an extensive keyword search. If golf clubs is one of your main keywords, find as many phrases that are searched on google with golf clubs in the phrase. i.e. golf club shaft, golf club tape, golf club repair, golf club swing and write it all down.

5) Now find out how many keyword phrases you have and guesstimate that is how many pages you need to build for a high traffic website. If you have 50 keyword phrases, you should build around 50 pages to get all the phrases optimized on your site.

6) When you start to build your site, put a browser title up that is your keyword phrase. This is where some people mess up. If you write a book, you need to put a title on your book so Google and Yahoo can find your book. In your meta tags put your keyword phrase in the title for each phrase. If you have a 50 page site, you should have 50 different meta tag titles. Install your meta tags because lesser know search engines still use this method to get you listed.

7) Now build all 50 pages and make sure you are not copying every page to look the same. This is called SPAM. Every page should have a different keyword phrase. Write something about that phrase in your own words if possible. Make as much changes within all 50 pages as possible. Although some things will be the same, just try and keep it different as much as possible.

Although there is a tab for every page, you should build your own internal linking section. This is where you can select a phrase and it will take you to another page. Make sure you use all 50 of your keyword phrases here. This will get you ranked on page 1 without even trying on lesser used keywords if done correctly.

9) Install Google, Yahoo, MSN webmaster tools to your website and build or list your sitemap with the big 3.

10) When building back links to your site, most people get this wrong. For example I have a page called “golf club swing” as one of my keywords and a whole page was built on this term. When you go to a blog or news report article, sometimes they let you leave a comment on the bottom. Lots of times it is these three things they ask for: name, url, comment. Now this is where they get it wrong.

In the name section, do not put your name. Instead you put your keyword phrase you are trying to promote. In this case I would put “golf club swing” into the name section.

I would put in your URL . Leave a comment in the comment section and you are done. Ask yourself this, what just happened? What you did is you built yourself a back link to your website with the phrase “golf club swing” instead of your name. “golf club swing” is usually hyper linked and now when you click on it, it should go to your website.

Now Google knows that when someone types in the phrase in the search bar, golf club swing, your website is about this exact phrase.

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If you are working on an online business, then be sure that you know all of the routes that will lead you to success. Maximize your potentials. Learn to take care of your website. Here are the top tips that you may want to consider to boost your search engine marketing and optimization efforts:

Become an authority. It is essential that you exude proper authority. Your manner of writing and speaking with your customers must be filled with authority but it must not appear that you are compelling them to do something which is against their will. Your topic must be developed in such a way that sufficient knowledge is imparted to the customers.

You may talk about your first-hand experiences to make your approach realistic enough. Also, be passionate. You have to pique their interest and emotions so that they will pay your website a visit. Furthermore, your sense of authority must not be overly done as if the customers are hearing their fathers ordering them to do things.

Hook the readers into your website. Your website must cater to topics which can be of interest to your readers. Be sure that the spellings and the grammar are correct. Keep up a lively discussion as well.

Use title tags properly. The title tags, if used properly, will highlight the subject matter. In turn, the readers will get engaged to it. The proper and most suited keywords and key phrases must be utilized at all costs. Always keep enough keyword density so that enough traffic will be generated to your website.

Use highlights. Highlight the words and phrases that will automatically draw the attention of the visitors into your website.

Comply with the standards of web marketing. Do not bore the search engines with the waffles in your website. Useless codes will mean the absence of customers and lesser profit generation as well.

Check the basics. Do not overlook the importance of the spelling. You may always use the dictionary to check out the spelling of the words that you use. Typo errors will let your website become the laughingstock of all. You also lose your credibility in this area. If the sentences are wrongly constructed and the words are misused, you can trust that you will be defeated in your effort of giving out the impression of professionalism.

Create a perfect picture. Since your clients and other prospect readers will be unable to see you physically, then create a picture of you through words and images. Your business reputation will be based on how effective the website is in terms of words and the images you stick to it.

Use acronyms effectively. Always emphasize the meanings of the big words that you use in your text. Not all of your readers understand these acronyms. Search engine marketing and optimization is all about building a connection between yourself and the website visitor.

Refrain from using tables. It is hard to deduce the content from these tables. Search engine marketing and optimization is more focused on simplifying things for the benefit of your prospect clients. But if you are really into utilizing tables, be sure that you use them for data tabulation instead of securing the input of images or other text contents.

Let the web work for you. If you are up to the visibility of your website and stabilizing friendship with the search engines, applying these effective search engine marketing and optimization insights will let your stay in the online business really worth it.

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