Tips Guides Resources

Over the years I have had many accounts with Adwords, spending great sums of money using Adwords. So naturally I have discovered many cost saying methods. I am aware that most people think that Adwords costs an arm and leg with little results to show for it that is for sure not true. Adwords has been brought here to help us, so I have written this article to help web developers make the best out of the service.

1) Make sure you select the right currency

To begin with, choose the currency of which you topically purchase things in. You may think it is best to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you discover how much you have been billed.

2) Use negative keywords

You are utilising the Adwords program to obtain site traffic, so it’s a must you receive the correct traffic to receive profits. Start by using all the negative keywords for customers you do not want to mouse click on your Google ad, the best place you can start is the keyword ‘free’. As I do not think you’d want to consume profits on site traffic that you won’t make money from.

3) Make a rigorous daily budget

It’s important you put together a good day-to-day budget; Adwords generally advise you to don’t over budget yourself. Because to be honest, most Adwords users have absolutely no idea how effective the advertising will be. Don’t start off to fast; your pocket will feel it.

Despite having a well put together budget, make yourself aware of the CPC rate. I recommend you start off with low numbers, each mouse click eventually adds up. I discovered that by lowering my CPC rate by 50 percent I twofold my visitor count?

4) Analyse your clicks

A big problem using Adwords is mouse click fraud. There are currently two types of mouse click fraud: the first one is when someone clicks away at your ad rapidly trying to waste your money. It is very hard to stop this kind of fraud, if you find that you’re a victim stop your ads and file a report to Google so they can tackle it.

The second thing is that today Google allows web developers to earn money off their websites by placing ads (AdSense). Some web designers try to manipulate the system by clicking on their own ads as much as possible. The best way to stop this kind of fraud is check your page logs; Adwords gives you the option of blocking certain sites that you don’t want your advertisement to show up on.

Adwords has only a few protections that help prevent click fraud, though they do disable AdSense accounts who break the rules. Google tend to be very hesitant to refund the victims, if at all. Reports out there suggest that companies are actually suing Google to get the money lost back, so be careful.

This article has shown the best ways to make an extra saving when utilising Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after; it takes some time to master Adwords. I have set-up many successful ads using Google’s network. However I do advise you to look around, with the ever growing popularity of MSN’s Adcenter you might discover it to be more affordable.

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs

For more information and resource links on Google Adwords visit: Google Adwords Review

Here is an often overlooked method to find link exchange partners.

Gmail client, has a feature inside which allows you to instantly chat with your contacts. This is something many of us use, because you do not need to install any software to chat.

If you already make a lot of link exchanges and you have a Gmail account, you should go on Gmail chat to see how many more link exchange you can make. The goal is to find link exchange partners that have a Gmail account. The best way to find these potential link exchange partners is through Orkut or Google groups. There find communities or groups that are specific for exchanging links, and start inviting webmasters for a Gmail chat. Many automatically send an invite to you.

Sending an invitation is done through your Gmail account. To be able to chat with other webmasters you have to invite them first, then they have to accept.

On these groups or communities you can find lots of deals for trading links. However many may be to busy to reply, so if you get them on a chat, that is the best way to exchange links fast.

On chat you can push further, ask them for an article exchange, for a blog link exchange or to become a co author for your blog if they are great authors. Do not just ask for a link exchange. On chat you can do more.

Gmail chat is proven to be effective so if you are still using Gmail standard version without chat, it is time to switch to Gmail with chat. You can easily do this from within your Gmail account. If you been doing link exchanges for a long time already, you probably already have a
dozen invitation waiting for your approval.

There is another advantage with this method, because if you create a new website, you already have potential link exchange partner waiting to exchange links. With a click on the mouse you chat with link partners.

The same thing applies for other messengers, but mainly Yahoo and MSN. Those are the other most popular ones. I suggest you create a section on your messenger and start adding contacts. Even if you do not know them at all, but you know they are doing SEO, you never know. They might be very willing to exchange links with you.

This is also a great way to build up a big list of contacts on these other two messengers as well. Chatting is much better than simple sending requests by email, so do not ignore this simple method.

Long term link partners are one of the best things you have, to gradually improve search engine rankings.

Where do you find the contacts?

Some forums display the users messengers ids, so you can find marketing, search engine optimization or related forums. You may even want to post a new thread asking if anyone is interested to come up on messenger for a chat.

Orkut is another great place to find Gmail contacts. Then there is yahoo, Google and msn groups and maybe even yahoo and live answers.

So by applying this method you have a new method to get link exchange partners, which are twice as better than those you get via email.

Search engine optimization (seo) software can be used by every marketer to drive traffic towards his website from the search engines. See Karl’s software, OutRankSmart (ORS)

First of all: You do SEO for what? To get tons of traffic and turn those visitors into MONEY. So read this article ONLY if you want to make money and get rid of SEO tasks…

So you started doing SEO, to get some keywords ranked at the top of the search engines and get lots of traffic.

First of all Google provides the best customers for your business. Simple because most people use Google since Google provides most accurate results. So focus on getting high rankings in Google. I simple never check where I rank in other search engines.

You need to know how to automate your business, so you don’t keep doing all the search engine optimization strategies manually. Once your website is receiving traffic you start making money. That is your ultimate goal.

You can then outsource the tasks you do such as link building, article creation, article submission, forum posting and anything else.

Why you outsource?

If you want to expand your business further, you need to focus on product creation, other marketing methods, copywriting and other things. SEO is just one part of your business. On the other hand if you like to work everyday, and enjoy a four figure income you may want to keep doing what you are doing.

But most people want to increase their income to make five and six figures online. To do that you need to outsource and use software instead of doing everything manually. Once you start making money, you have more cash to invest in these things.

Link builders or any other employer can be found on one of the freelancing websites.

Depends on your needs, you can hire people full time or part time. You save tremendous amounts of time doing this. That is why your business grows, because you work on other things with your available time.

You cannot outsource if you are totally new to seo. You cannot hire a link builder if you do not know what the job of a link builder is. You need to know properly what seo is all about, so you hire the right people and give them to right tasks. Many people put up a website and then hire a so called seo expert. They pay a ton of money and they get scammed, because there are many so called experts who are not experts at all.

So, learnings and experience is required before you can give the job to someone else. There are legitimate seo companies too, but only if you know SEO well, you understand if a company is a scam or genuine company. The price is expensive as well. So it is not an option for a beginner. But once you have money to invest and experience you can find that genuine company and test them out, see if they can bring results and if so you can keep on hiring them.

So seo is what you may need to get a ton of targeted traffic, however do not ignore all the other opportunities to grow your business once you start making some money. There is no need to keep doing seo until you retire.

SEO tactcis can be used by every marketer to drive traffic towards his website from the search engines. See Karl’s software, OutRankSmart (ORS)

If you are new to SEO, you eagerly wish to know how to improve your search engine rankings. Like most other webmasters, you check your rankings and do everything you can to learn SEO.

However here is an important lesson, not just another theory or something technical. This is like going behind the scenes of Google. Ever asked yourself the question, but why do some websites rank on top and others rank on the last page.

The rate at which your rankings improve more towards the number one position, depends on several factors.

Mainly, the more backlinks you get and the faster you get them, the better. The more often you use the anchor text in the backlinks, the better. But here is more detail about what this all means.

Getting backlinks faster means get some everyday, no holidays. Take note of the time available you have and you should spend all the time you can on getting backlinks.

The more you get the better means, the quantity but also the quality. You do not want to get backlinks from blog comments, which are useless since most use the nofollow tag.

You do not need to check where you rank every day. First of all Google does not like it. They see the same searches everyday from the same ip address. That is strange. When your website appears in Google, somewhere in the last pages for the first time, same thing happens like when you get indexed for the first time.

Your rankings will come and go. Sometimes you see your website on let us say page fifty, and next day you cannot. But then again, the following day you see it back at fifty. Until you have a solid base of backlinks this will happen.

Why does this happen?

Google does not rank websites so fast, because they want to make sure that the backlinks you have did not happen by chance. They want the best websites, means also those that
constantly get backlinks.

That is the reason why it is important to get backlinks daily, because Google is looking for those websites, that are getting constant links.

When you have a brand new website, your site may appear in the index after few days, but until you get a solid base of backlinks it will come and go out of the index. Again backlinks determine if your site will or not get indexed. Once you have a solid base of backlinks, which means a good number of them, Google simple indexes your website completely. You will not come and go anymore.

Search engine optimization strategies have a significant meaning behind them. Mainly these strategies help you give search engines what they are looking for. SE, search engines look for specific factors in websites. What you do when doing seo is basically creating the factors search engines want.

So the top secret seo strategy is simple knowing what search engines are looking for to rank high certain websites instead of others. Then giving them when they need. Sounds very simple.

Remember to keep this in mind when doing seo, because if you know where you are going and what search engines look for you have an advantage. Most webmasters do not know why they are ranked on the last page instead of the first page. But if they knew, then that alone should motivate them, knowing they are following the right road to the top of the search engine results.

Search engine optimization software can be used by every marketer to drive traffic towards his website from the search engines. See Karl’s software, OutRankSmart (ORS)

So you created or have hired someone to create some articles. Did you know there are several ways you can benefit from these articles not just one or two ways?

First of all you can submit each article to article directories to get one way links. Even if you are not doing search engine optimization, you will still get benefit by doing article submission. You receive traffic as well.

Second you can put these articles on your website or blog. Create a new page for each article. Content is king on the Internet.

You can contact webmasters which have websites or blogs in your niche and tell them you wish to swap articles or contribute your articles to their blog. Both blogger and wordpress platforms allow you to add authors on your blog. So these webmasters can add you as an author and you can post your articles to their blogs whenever you wish.

Swapping articles means you post the webmasters articles on your blog or website and they put your articles on theirs. This has two benefits. Content and backlinks. Both help search engine rankings. Article exchanges are better than link exchanges, even though they are more difficult to do.

You can visit internet business related forums. See if they have a section where you can trade, swap or exchange links and private message users to ask them for an article exchange. You can also use this technique and contact webmasters asking them to become an author for their blog.

When you become an author of another blog, you can link to your own website from within the article, or by creating a bio. A bio is simple few lines of text that either promotes your websites or talks about you. In bio you put a link to your own website. So it is a win win situation. You can backlinks and the webmasters gets free content.

There are other places you can submit your articles like social bookmarking websites. Simple post your articles on your blog, then bookmark these blog posts.

There are several sites that accept stories, but usually approve also articles, not just stories. There are blog carnivals. These are websites that display top blog posts about a particular subject. There are thousands of blog carnivals on any topic, and you simple submit your blog posts that contain articles to these websites.

You can transform your articles into an ebook. You can put several chapters in the ebook, putting each article as a new chapter. You may want to edit it a bit and you have a ready made ebook. It might not be good idea to try and sell it, since the information is also on your blog for free.

But you can give it away for free and build a list. So people have to optin to your list in order to get a free copy of your ebook. You build your list, and they get free ebook. You can then promote products to your list once you build a relationship with them. But if you do not put the articles on your blog you can sell the ebook.

So do not just submit your articles to article directories like everyone else is doing. Be creative and you get more benefits.

SEO methods can be used by every marketer to drive traffic towards his website from the search engines. See Karl’s software, OutRankSmart (ORS)

This technique works great on blogs hosted on Blogger platform only. Google seems to love these blogs and the end result will be that all or almost all of your blog post pages will rank on first page on Google.

You also need to host your blog on your domain.

You will only receive little traffic towards each blog post, but you can post an unlimited number of post, that will add up in good amount of traffic.

First thing is to research keywords that have less than 1 million. Remember with this technique all you are going to do is post content on your blog, not getting backlinks towards each blog post.

You do have to get backlinks pointing towards your blog homepage, the more the better, but there is no need to do link building on your blog post pages as well.

So the keywords you choose must have less than million competitors, the lower the number the better. These keywords will have little traffic, but even if they get five a day it is great.

Pick a keyword and construct a title for your blog post using that keyword. If the keyword you choose is super fast blue cars, then you make a decent title like for example, where to buy super fast blue cars. Then create a four or five hundred word blog post. You need to make blog post decent, provide some value to your visitors, because your goal is to make
money as well. Adsense works great with this technique.

Remember that when creating the blog post title do not change the keywords, or mix them. Keep the words in the keyword in oder. Then also put the title before you begin the post and at the end of the post, and put it in bold.

Publish your post and ping each time you post. Do not post more than one time a day, so it is smooth and spiders have a chance to index the page. Make also sure that on your blog homepage you have a section called previous posts, that lists all your previous posts. So the posts get indexed.

You need to have some pagerank on your blog so this technique will work fast. So if you have a brand new blog, you need to optimize it first by getting backlinks.

To get your blog some pagerank, you can do blog link exchanges, submit your rss field to rss directories, submit your blog to blog directories or if you are a good writer, you can become an author of another blog. Then you post great articles on his blog and link back to your own blog.

There are many more methods to get links to your blog, mainly those that work for your website will also work on your blog, like article submission or forum posting.

Remember the key is to make proper keyword research, make decent blog posts and get your blog homepage some pagerank. You may find great keywords, which get a ton of traffic and have little competition, this does happen as well. These are called hidden keywords, which you are lucky enough to find if you do keyword research often.

Search engine optimization (seo) tips can be used by every marketer to drive traffic towards his website from the search engines. See Karl’s software, OutRankSmart (ORS)