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These days the mantra for modern business is marketing. Marketing plays an integral role in your end results of sales for your organiation. While you may understand the benefits, for many the process of article submission may be better left to experts, allowing you to busy yourself with other important tasks that are in the pipeline. For this reason many freelance companies are taking on the role of article submission. By outsourcing this work you can save precious time and energy for your actual business and specialist expertise. The challenge then is selecting a group to outsource to, and feeling sure that they will submit your articles resourcefully and aptly.

There are certain things you should really consider prior to making your selection of an article submission service. Firstly, take a look at the list of sites that they have recommended for your article submission. Check them initially to be sure they actually exist, and are not some site created by the outsourcing company for the purpose of false submissions. Secondly, look at the sites quality and number of visitors (tools such as Alexa and Google Toolbar can help with this). It is pointless if you have articles submitted only to discover that the site they are placed on is never even visited. Unscrupulous organizations have been known to develop sites to show the client that the article has been submitted; but the reality is that the article will never be read. Check all the sites on the list and see if they are indexed on Google. Part of the ultimate purpose of the submission is that your site will be indexed, so if your articles are on a site that is not indexed by popular search engines then not only will your article not be read, it will not lead anyone to your website and blog and so on.

As with any marketing program, the target audience needs to be recognized before making a list of sites. You need to be sure that your efforts are concentrated on submission to those sites most frequently visited by the target segment for your business. Quite simply, when you focus your submission on relevant sites then you will get more quality traffic, submit your articles to the wrong site and there will be few or no readers, hence no generation of traffic. This is where using a tool such as Alexa becomes useful. Alexa checks the traffic on each given site and likewise the sites on your list can be checked using Alexa. If the sites are indexed you will also be able to analyze the traffic of the selected sites using the Alexa tools. It is important to always keep that target segment in mind when making any posting on any website. If your posting is only likely to be viewed by people who do not have any interest in the topic, then chances are they are not going to read the posted material, hence you are unlikely to benefit with any traffic for your efforts.

Be aware that certain sites will not take articles if they are submitted to them by software. With so many spamming problems, this is more a precautionary step taken by many good quality sites these days. As the individual submission step ensures that there can be a limited or lesser number of submissions made, sites are therefore only taking copy submitted in this manner. An additional tip is to check if the article submission company proof reads your articles. It is very important to have error free articles, as mistakes do reflect upon you. When you are checking your own work it is always much easier to miss mistakes because you anticipate what should be there. No matter how many re readings a writer gives to the article, it is always better to have the articles edited by another party.

Any good company will always prioritize the search engine optimization of your articles. Making the articles search engine friendly ensures that the moment any related keywords are entered your article will show up in the first few. Always avoid spamming, focusing on maintaining an optimum level of submission as an ongoing project. Flooding the internet with loads of articles may in fact be counter productive and risk your site being blacklisted by Google. Choose your article submission service carefully and with a view to a long term effort on both sides. Consistency and ongoing initiative is the best way to go, so select a quality provider that will work on the bigger picture for you, not simply take the money and run!

Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at HowIDid.com. Check out his blog for some amazing techniques today..

You arrive at your office to start your work week and realize that you have no appointments scheduled. You find yourself thinking you have an easy day ahead of you. Think again. If you are sitting idle, then you are not doing your law practice the justice it deserves. The absence of appointments means you aren’t making any money at that moment. Money needed to pay bills or get more advertising in progress. It’s a vicious cycle that must be broken.

There is no such thing as “free time,” at a law firm. If attorneys are not in court, preparing a case or in an interview with a client, they must be involved in some other activity that will generate income for the law firm. Working on your law firm marketing plan would be a capital use of this time as opposed to marking it off as an opportunity cost. Now would be an excellent time to get your marketing priorities lined and out and planned for the long term. One of the first priorities for a law firm marketing plan is to organize into a step-by-step plan of action over a specified time.

Get to work and make sure your calendar has something scheduled each and every day that you are open for business. Organizing your 12-month law firm marketing calendar involves detailed notes of what you need to accomplish on a daily basis. An organized plan of attack will help you establish a routine for your marketing efforts.

1. Create and Print Postcards

For the first month, as part of your direct mail campaign, have 1,000 postcards created and printed. The next step is to put labels on them. Then mail them out to prospective clients. This process needs to happen consistently each month in order for you to maintain a steady flow of clients through your office door.

2. Create a Monthly E-zine

Your next step is to create a monthly e-zine (electronic newsletter) and e-mail it to your subscribers. Mention your e-zine in all of your mailings whether they are direct mail or e-mail. Be sure to give potential clients an opportunity and information for signing up to receive your e-zine. Your e-zine should be distributed regularly, at the same time every month.

3. Follow Up on Postcards

Begin making follow-up calls to everyone you have sent postcards to. Try to make 100 calls each day for the next two. Every time you have a gap in your schedule between specified tasks, make more follow-up calls until you have contacted everyone who has received a postcard.

4. Start Networking

As part of your law firm marketing strategy, schedule a networking event that you will attend and take part in. Be sure you are present throughout the event. Hand out information and business cards to everyone you come in contact with. The following day, make follow-up calls to everyone you met at the event.

5. Promote Your Services

One by one, begin promoting your services to attract new clients. Send out press releases detailing information about each service. Introduce a new service each month until you have gotten information about all of them out there. Once you have accomplished this, begin re-introducing each of them from the beginning. Keeping your name and services in people’s minds is a practice that will help to make your law firm a familiar name in people’s minds.

6. Advertise a Trade Show

Send out another press release, advertising an upcoming trade show that you will participate in. If you begin doing this ahead of time, interested prospects will be sure to attend the show and check out what you have to offer. Be sure to follow up with e-mails and phone calls to people you met during the trade show.

By this time you should be prepared to perform all of these tasks every month at around the same time. You should also be developing new marketing ideas on a continual basis. Taking these steps and developing a visual and organized law firm marketing calendar will help you realize your goals and see the positive results of your efforts.

Stephen Fairley is CEO of The Rainmaker Institute is the nation’s largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD ‘7 Keys to a 7 Figure Law Practice’ at www.toplawfirmmarketingtips.com

Managing a small business in UK is not an easy job. One needs to know all the details and even consequences of every action that he or she will take. A small business in UK can make you loads of profit if you are able to manage it well. The success rates for a small business in UK are really high as it is one of the most developed places on the world and thus there is a need for everything no matter what you sell. Given below are some tips to run a small business in UK.

1. Keep business separate: Don’t mix up your daily life with your business. The accounts of your business should be maintained differently and regularly. They shouldn’t be mixed up with your daily money transactions. You can keep it all separate by opening a new bank account for your business and keeping a track of all the things in a separate diary or a book. Such separation of business related money transactions from personal ones may help you save money when you make your year end taxes returns records. This method may also help you calculate your profit or loss accurately and thus make your ideas clear about your business.

2. Receipt care: You should timely deposit all your receipts to avoid them getting either stolen or lost. All the money received should be directly deposited to the account without taking any money out for any expenses. If you wish to take out money, they should be withdrawn from the account afterwards.

3. Employee watch: Keep a watch on your employees. See to it that they work up to the mark or let them go. If you have good employees and don’t wish to loose them, give them timely treats like gifts on various occasions or dinners if you get a good profit in a month. This may encourage them to work harder and get you more profit each month. You should always keep in mind that to get something extra you should pay extra. Thus, you should increase the salaries of the employees that are extremely good at their work. You can get good information about your employees from your customers itself. Ask customers for timely feedbacks about everything.

4. Buy the best: Sometimes, to save some money, we make the really unintelligent decision of buying lower quality raw material or equipments in our offices. This may hamper the quality of the final work so never buy low quality material in your office. Even buying bad quality equipments may lead you to a big loss. Thus, you should try and buy the best available as per your needs.

5. Give the best: Give your customers the best possible service that is possible for you to give. This may help you flourish your business. This may also help you gain some more customers for yourself as mouth publicity is the best publicity that is available. Also, this may help you grow and establish on a larger scale.

James Copper is a writer for http://www.bigstrategies.co.uk which is owned by tim addison

An author signs a copy of his book as a part of the book promotion termed as ‘book signing’. Book signing has become a major event as it gives the buyer an opportunity to meet the author. All the best selling authors understand the importance of this event and make the best of book signing.

If the book signing is such an important event in book promotion, it definitely pays to attach more creativity, thought and planning to make it a more impressive, innovative, and effective presentation. Let us see how this can be achieved.

The Perfect Setting

Typically, book signing sessions are held at bookstores. However, think about the venue that will be most suitable for the subject of the book. The very atmosphere and venue could make the audience more appreciative, and receptive to the book, making them more inclined to buy the book. The book signing of a book on nature, or gardening, if organized in an open air garden setting, is likely to receive a more fruitful response than in a formal hall or store setting.

Think about a book that is an autobiography or biography of an author or poet. How about planning the book signing session in a bookstore itself, with posters and banners of the book displayed in an attractive manner? It will definitely create more interest in the illustration of the subject itself, thus resulting in a great response in the form of more copies sold at book signing. You can think of such innovative ideas to plan the book signing session in a more appropriate setting.

The right focus

Remember, the author is the star of a book signing session. It will be the author, who will be in the public eye, who will persuade them into buying the book. Make the right impression; engage the audience in the theme with interaction and exchanges on the subject of the book, convincing them to buy a copy of the book. The author’s performance should be effective enough to generate an interest, prompting the customer to buy a copy of the book immediately, to grab the opportunity of the brief encounter with the author that a book signing event provides.

Remember, it is a part of the book promotion process

Book signing is a part of the long process of book promotion. It provides the author an opportunity to interact with potential buyers. An author must realize the importance of promoting the services of a bookstore, in order to create an affinity between the buyers and the bookstore. Like the book, if the bookstore is highlighted, more people will visit it and the bookstore staff will ensure the best service to sell the book.

The bookstore sales people interact with the customer on a daily basis, thus creating a kind of bond, and acting as a guide while selecting a book. Therefore, using a book signing session to make a bond with the bookstore people helps ensure still greater residual sales over a period of time. All these things need to be considered while participating in a book signing session.

Book signing is an event that brings together the author and the book loving and buying public. It is important, therefore, to make the most of it by taking care of all the different factors involved for the effective marketing of the book.

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

Have your product sales slowed down?

Do you want to give a new lease of life to one of your digital or small-ticket products?

At home, I’ve earned the title of ‘Queen of the left-overs’. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.

Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.

Start recycling a product using one of the following strategies:

1 - Auction your product on eBay or another auction site. How much are customers prepared to pay for your product? Use this strategy to research your market and to experiment with a new selling outlet. Who knows, people in their bidding frenzy may pay more than you ever imagined!

2 - Reposition your product. Review your promotional and pricing strategies and give your product a new image. Change your sales letter (including words and graphics), add testimonials, increase or lower the price, etc. Now sell your ‘new’ product.

3 - Offer your product as a bonus with the purchase of another product. Sell the bundle as ‘this month’s special’, ‘buy one get one free’ or ‘value pack’. The bonus should boost your sales especially if you point out the dollar value of the bonus e.g. ‘valued at…’ and add a sense of urgency ‘limited time offer till (date)’.

4 - Give to get. Ask visitors on your website to complete a survey and reward their effort with a gift, your product. Provided your product is relevant to the type of information you are seeking, this should yield a list of qualified leads and supply you with new ideas to create products and boost your business.

5 - Sell your product as a promotional item. This is a strategy I have used very successfully. I’ve bundled signed copies of my book from my first printing batch into packs of ten. Businesses bought them at volume discount price and gave them as gifts to their loyal customers.

6 - Increase your database by giving away your product for free as an incentive to join your mailing list. Your offer can be advertised for free on the online free stuff sites. When visitors are picking up their freebies, capture their email addresses and you will gain a valuable mailing list. (Note: this database building strategy will only work with digital products or else you will be out of pocket if you have to pay shipping costs.)

7 - Swap your product for things you need for your own business e.g. exchange your ebook for a software or another ebook. Your savings will make up for your profit loss. At a conference, I swapped my book for books from my colleagues.

8 - Organise an online contest and offer your product as the winning prize. This a cheap price to pay for free advertising for your product through online contest directories.

9 - Donate your product for an attendance or raffle prize at non-profit associations’ events. In return, the organisation usually promotes your business by giving you an advertising space on their website or promotional flyers.

10 - Approach businesses with complementary products and find out if they would be interested in bundling their product with yours. Build on each other’s equity and share promotional costs and profits.

Left-overs are delicious. Recycle your product for a new lease of life.

Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia’s A to Z Training Database and Resources for Speakers, Trainers & Coaches.

Printed materials serve as a visual clue for people who see them. Some of them are Bookmarks, Business cards, postcards and promoting your book. Hence, book marketing is essential to build legitimacy, increase the books credibility and is a stepping-stone for potential sales. Below are some of the most common tactics used for book marketing techniques:

How To Start Book Marketing?

Postcards

They are cost effective and inexpensive. Give postcards to your close friends and ask them to send to their friends. Form a chain so that many people get these postcards.

1. Send a business card stating useful information about your book.
2. Form a group, go to event places, and distribute various copies of brochures.
3. Frame a postcard with all the information about your book listed on it.
4. Get large copies of autographed books.

Printed Bookmarks

1. Give them to people at social events and book signing sessions.
2. People will have a look at them for future book events.
3. Make a note of your next book signing campaign date and time, publish it and give it out as a reminder.
4. Tell your friends to give these bookmarks to their friends.

Business cards

Build a network and pass on a business card with information about you and your book. This will help agents, publishers, reporters, and readers to remember you and your book.

1. It doubles as a bookmark for readers.
2. Give them out at book signing campaigns and speech sessions so that people can pass it onto others.

Posters

Put a poster in view of advance of your book marketing campaign.

1. Put a poster of your book, where verbal speech is not possible. Posters send out a subtle and powerful message.
2. Place posters near you on the writing desk. It will be a great source of inspiration.
3. Display them at all book fairs and other events.
4. Hire people to wear them at large community gatherings.

Benefits Of Online Book Marketing:

1. The cover of your book will feature on the main home page for about a month, which will be a good exposure for tons of book buyers on the Internet. Several online book marketing services also offer Flash slide show to promote books on the Internet.

2. Next, the book will feature in its preferred category page with appraisals and outline of the book, provided by you.

3. To obtain excellent search engine results, the listings of your book will be search engine optimized.

4. Formats and price structure of your book will also be showcased along with awards and other bookish achievements.

5. The Really Simple Syndication (RSS) will introduce your book to RSS users.

6. Finally, your book will get Search Engine Optimization (SEO), Purchase-path Evaluations, and Promotional Powers from some of the best domains.

Start an e-mailing campaign by sending an e-mail to all the people in your e-mail list about the announcement of your new book release. This is also one good alternative book marketing technique.

Book Marketing is very important, it gives readers a chance to know you as an author, and it helps them to understand your interest and the interesting aspects of your book.

Caleb Anderson invites you to visit Find This Online an online resource guide that offers a variety of articles written on different subjects. Visit us at Here for more articles on book marketing.